Sökning: "Teodor Teodosiev"
Hittade 1 uppsats innehållade orden Teodor Teodosiev.
1. Value Co-creation Practices in Brand Community of Airbnb
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. LÄS MER
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