Sökning: "Terry Mathenge"

Hittade 1 uppsats innehållade orden Terry Mathenge.

  1. 1. Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kevin Owusu; Terry Mathenge; [2017]
    Nyckelord :gay; LGBT; lesbian; -marketing; explicit; implicit; content analysis; netnography; Business and Economics;

    Sammanfattning : Research Purpose: This study aims to provide insight into the consumer perceptions of explicit marketing towards LGBT consumers. Furthermore, it examines the current status of implicit gay marketing Methodology: Triangulation was adopted combining both content analysis and netnography to qualitatively analyse consumer perceptions from three different perspectives. LÄS MER