Sökning: "Tess Danielsson"

Hittade 1 uppsats innehållade orden Tess Danielsson.

  1. 1. Ungerska modevarumärken på den svenska marknaden?

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Tess Danielsson; Olof Nordvall; [2010]
    Nyckelord :branding; target costumers; consumer behaviour; marketing communication; modemarknad; varumärke; målgrupp; ungerska designervarumärken; marknadsföring; konsumentbeteende;

    Sammanfattning : Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market. LÄS MER