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  1. 1. Interconnectivity between Success Factors in the Front End of Innovation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tessa Willianne van Oostrum; Fiona Westermeier; [2019]
    Nyckelord :Front End of Innovation; Customer Involvement; Integration; Interconnection; Cross-functional collaboration; Business and Economics;

    Sammanfattning : The aim of this thesis is to answer the question how the interconnection of two success factors contribute to the individual elements of the Front End of Innovation, as identified by Koen et al. (2001). The distinguished success factors are; the integration of marketing & sales and research & development, and customer involvement (Florén et al. LÄS MER