Sökning: "Tessa Willianne van Oostrum"
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1. Interconnectivity between Success Factors in the Front End of Innovation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this thesis is to answer the question how the interconnection of two success factors contribute to the individual elements of the Front End of Innovation, as identified by Koen et al. (2001). The distinguished success factors are; the integration of marketing & sales and research & development, and customer involvement (Florén et al. LÄS MER
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