Sökning: "Thailand marketing"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden Thailand marketing.

1. 1. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

   Kandidat-uppsats, Stockholms universitet/JMK

   Författare :Shannelle Sahlin; [2019]
   Nyckelord :social marketing; communication strategies; multimodal analysis; NGO; NPO;

   Sammanfattning : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. LÄS MER

3. 2. Sri Lanka : Towards a better tourism destination in Asia

   Master-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Författare :Jessika Ziarkowska; [2014]
   Nyckelord :Marketing Mix; Destination Development; Tourism; South-East Asia; Swedish; SWOT-analysis; Promoting; Marketing Mix; Destinationsutveckling; Turism; Sydöst Asien; Svenskar; SWOT-analys; Marknadsföring;

   Sammanfattning : The purpose of this dissertation was to research into Sri Lanka’s tourism and study the development over the last five years, 2009-2014. The author did a small contradistinction between Sri Lanka and Thailand to see the difference between both countries in Asia. Following years was chosen because of the ended war in Sri Lanka. LÄS MER

4. 3. The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram) : Case study of Magnum Ice Cream in Thailand

   Magister-uppsats, Akademin för ekonomi, samhälle och teknik

   Författare :Rangsima Kutthakaphan; Wahloonluck Chokesamritpol; [2013]
   Nyckelord :Electronic Communication Channel;

   Sammanfattning : TITLE The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram): Case Study of Magnum Ice Cream Thailand RESEARCH QUESTION How does the use of celebrity endorsement with the help of electronic communication channel (Social media: Instagram) affect the buying behavior of generation Y consumers in Thailand? STRATEGIC QUESTION How can marketers use this marketing technique in an effective way to increase the number of consumers? PURPOSE OF THE STUDY The purpose of this research paper is to describe the buying behavior of generation Y consumers in Thailand with regards to the use of celebrity endorsement through the electronic communication channel (Instagram). METHODOLOGY In this research study, both primary data and existing secondary data are used. LÄS MER

5. 4. Marketing within higher education institutions - A case study of two private Thai universities

   Magister-uppsats, Akademin för ekonomi, samhälle och teknik

   Författare :Kristian Starck; Shahriyar Hossein Zadeh; [2013]
   Nyckelord :Higher Education; Higher Education Institution; Foreign Students; Student Attraction and Enrollment; Thailand; Bangkok University International College; Webster University;

   Sammanfattning : Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. LÄS MER

7. 5. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Nyckelord :Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Sammanfattning : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. LÄS MER