Sökning: "Thaler Richard"

Hittade 5 uppsatser innehållade orden Thaler Richard.

1. 1. To Exercise Coercive Methods in the Name of Libertarianism : An argumentative study of whether and why a proposed libertarian policy tool fails to live up to the libertarian ideals of autonomy

   Kandidat-uppsats, Umeå universitet/Institutionen för idé- och samhällsstudier

   Författare :Joakim Hamberg; [2022]
   Nyckelord :Nudging; nudge; libertarian paternalism; libertarianism; paternalism; coercion;

   Sammanfattning : År 2003 publicerade Richard H. Thaler och Cass R. LÄS MER

3. 2. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :William Muleba; [2020]
   Nyckelord :Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

   Sammanfattning : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. LÄS MER

4. 3. Under What Conditions, If at All, Can (Psychological) Strategic Behavioural Influences Be Justifiably Used to Shape People's Choices?

   Magister-uppsats, Linköpings universitet/Institutionen för kultur och kommunikation

   Författare :Eleanor Whitehead; [2019]
   Nyckelord :Nudging; Boosting; Advertising; Transparency; Autonomy; Influences; Decision Making; Choice Architecture;

   Sammanfattning : The publication and mass appeal of Richard Thaler and Cass Sunstein's book Nudge: Improving Decisions about Health, Wealth and Happiness (Nudge), in 2008, illuminated behavioural economics, in the public and political domain. Nudging, a technique derived from behavioural economics, offers a fresh element to the long-time debate between paternalism and freedom, since proponents believe it can simultaneously preserve freedom of choice and serve as a means to influence behaviour. LÄS MER

5. 4. Nudging – A Way to Encourage Public Tenants to More Sustainable Behaviour? : A study on how public landlords can make the sustainable choice easier

   Master-uppsats, KTH/Fastigheter och byggande

   Författare :Albin Haglund; [2017]
   Nyckelord :Nudging; Sustainability; Behaviour; Energy Efficiency; Nudging; Hållbarhet; Beteende; Energieffektivitet;

   Sammanfattning : The public sector owns and manages approximately 90 million square meters of premises. One of the toughest challenges today is managing both climate-friendly and energy efficient buildings. For the landlords who facilitate these properties to reach national targets by 2020, they will need well thought out strategies. LÄS MER

7. 5. Nudging – A Way to Encourage Public Tenants to More Sustainable Behaviour? : A study on how public landlords can make the sustainable choice easier

   Master-uppsats, KTH/Fastigheter och byggande

   Författare :Albin Haglund; [2017]
   Nyckelord :Nudging; Sustainability;

   Sammanfattning : The public sector owns and manages approximately 90 million square meters of premises. One of the toughest challenges today is managing both climate-friendly and energy efficient buildings. For the landlords who facilitate these properties to reach national targets by 2020, they will need well thought out strategies. LÄS MER