Sökning: "Thanh Nguyen"

Visar resultat 11 - 15 av 17 uppsatser innehållade orden Thanh Nguyen.

1. 11. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

   Magister-uppsats, Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

   Författare :Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
   Nyckelord :consumer sentiment; macro marketing; Vietnam;

   Sammanfattning : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. LÄS MER

3. 12. An analysis of CSR online communication. : The case of Shell, ExxonMobil, E-ON and Vestas

   Kandidat-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Thien Thanh Phan Nguyen; Kim Wall; [2010]
   Nyckelord :CSR; communication; website;

   Sammanfattning : Corporation Social Responsibility (CSR) has been growing in its importance, which makescompanies under great pressure with the handling of CSR and making it a useful managerial tool.This thesis tries to answer the questions of whether the E. LÄS MER

4. 13. The creation of Uni-REPM A universal model for assessing requirements engineering process maturity

   Master-uppsats, Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Författare :Thi Thanh Loan Nguyen; [2010]
   Nyckelord :Requirements Engineering; bespoke; market-driven; RE process assessment;

   Sammanfattning : Context. The empirical study of Somerville in 2005 has shown that potential business benefits could be achieved by assessing and improving the Requirement Engineering (RE) process. However, currently there has not been an adequate instrument for practitioners to perform this work. LÄS MER

5. 14. Services quality in a Turkish pension Company

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Thi Ngoc Dung Nguyen; Thi Thanh Thuy Nguyen; Ferzan Kanat Aygen; [2008]
   Nyckelord :private pension; service quality;

   Sammanfattning : A study on a Turkish Pension Company to find out customers' perception about services quality regarding to five dimensions in Rater model (reliablitity, assurance, tangibility, sympathy and responsiveness); from result of this study, the company can improve its services quality. ... LÄS MER

7. 15. Lễ Cúng Cá Ông : the Beliefs and Traditional Worship of the Fishermen in Central Việt Nam

   Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

   Författare :Sandra Lantz; [2007]
   Nyckelord :whale religion; whale worship; Cá Ông; religion and cult; Việt Nam; grounded theory; animism; whale cult; le culte des baleines; la religion des baleines; religion et culte; Viétnam; théorie base; l’animisme; religionsantropologi; Vietnam; valkult;

   Sammanfattning : The purpose of this project, as a minor field study, is to study the fishermen and their beliefs and worship in Việt Nam. Since the worship of the fishermen exists all along the coast from the Gulf of Thailand in the south to Ha Long Bay and beyond in the north, the study is concentrated to the coastal area of central Việt Nam – that is in the Quảng Nam surroundings, mainly Hội An but also Đà Nẵng. LÄS MER