Sökning: "That thi do"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden That thi do.

  1. 1. Nedskrivning av goodwill : Med perspektiv på tidigare kriser och earnings management

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :David Ericson; Thi Hue Tran Bui; [2023]
    Nyckelord :Goodwill; Impairment of goodwill; The financial crisis; Covid-19 pandemic; Earnings management; Positive accounting theory; IFRS 3; IAS 36.; Goodwill; Nedskrivning av goodwill; Finanskrisen; Covid-19-Pandemin; Earnings managment; Positiv redovisningsteori; IFRS 3; IAS 36;

    Sammanfattning : År 2005 infördes ett nytt regelverk inom redovisning för hantering av den immateriella tillgången goodwill vid namn IAS 36, som innebär att goodwill ska prövas för nedskrivning varje år. En nedskrivningsprövning ska upptäcka om en tillgångs redovisade värde inte längre överensstämmer med verkligt värde. LÄS MER

  3. 2. SUSTAINABLE DIGITAL TRANSFORMATION - A study on how Swedish manufacturing firms can achieve sustainable digital transformation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Thi My Duyen Dinh; Erika Damayanti Simanjuntak; [2022-08-05]
    Nyckelord :Sustainable digital transformation; key opportunities; key challenges; key actions;

    Sammanfattning : The revolution of digital technologies has transformed the fundamental nature of a various range of organizations and business models, which increase productivity and creativity to address market demand more effectively than ever and allow faster information sharing thus reaching higher levels of collaboration. However, digital transformation often comes with many challenges, which require lots of time, effort, and willpower to get major transformative effects from new technology. LÄS MER

  4. 3. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thi Hong Anh Tran; Chia-Yin Liu; [2022]
    Nyckelord :Brand Relationship; Consumer-Green Brand Relationship; Consumer Value; Plant-Based Food Brands; Business and Economics;

    Sammanfattning : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... LÄS MER

  5. 4. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Nyckelord :Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Sammanfattning : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. LÄS MER

  7. 5. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Thi Thu Huyen Do; Veselin Ralev; [2021]
    Nyckelord :University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Sammanfattning : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. LÄS MER