Sökning: "The Olympic games 2016"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden The Olympic games 2016.

  1. 1. Den vältränade kvinnan som ett hot motden rådande samhällsordningen : Kampen om den jämlika könsrepresentationen påolympiska sim- och friidrottsarenan

    Kandidat-uppsats, Södertörns högskola/Historia

    Författare :Thomas Lindberg; [2021]
    Nyckelord :Olympic Games 1896–2016; Equality; Gender Equality; International Olympic Committee IOC ; Federation Sportive Feminine Internationale FSFI ; Athletics; Swimming.; Olympiska spelen; friidrott; simning; jämställdhet; FSFI; IOK;

    Sammanfattning : This thesis examines the struggle for equal gender representation in the Olympic swimming and athletics arena. It investigates the relationship in participation and representation between men and women in athletics and swimming from the first modern Olympic Games in Athens in 1896 to Rio de Janeiro in 2016. LÄS MER

  3. 2. A Compromised Legacy? Investigating the embodiment of Olympism values within the Olympic bidding process

    Magister-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Författare :Sophia Mohamed Harith; [2020]
    Nyckelord :Olympics; Bidding Process; Olympism; Leveraging; Legacy;

    Sammanfattning : The international and commercialised recognition of the Olympic Games can bring upon prestigious benefits to a country's Olympic Games legacy. Due to this, candidate cities have capitalised on this opportunity to leverage their bids to successfully secure hosting rights. LÄS MER

  4. 3. OS i missbruk av dominerande ställning - En konkurrensrättslig analys av SOK:s riktlinjer beträffande marknadsföring under den olympiska perioden

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Ask Forssblad; [2020]
    Nyckelord :EU-rätt; konkurrensrätt; idrottsjuridik; marknadsrätt; Law and Political Science;

    Sammanfattning : The Swedish Olympic Committee's (SOC) guidelines ”Olympic properties and marketing – Information to Federations (NFs), athletes and coaches before the Tokyo 2020 OG” regulates the commercial opportunities for athletes, NFs and non-Olympic partners during and in connection with the 2020 Summer Olympics in Tokyo. The guidelines are issued in accordance with bye-law 3 to Rule 40 of the Olympic Charter and The International Olympic Committee's (IOC) general principles for marketing activities, and particularly restrict Swedish athletes’ generic commercial activities (i. LÄS MER

  5. 4. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Elena - Maria Vavilov; [2018]
    Nyckelord :sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Sammanfattning : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. LÄS MER

  7. 5. The Olympic games must be reserved for men : en kvalitativ innehållsanalys av Sportbladets framställning av kvinnliga idrottsdeltagare i OS 1996-2016

    L2-uppsats, Lunds universitet/Mänskliga rättigheter

    Författare :Frida Bergqvist; [2017]
    Nyckelord :idrottskvinnor; Mänskliga rättigheter; Human rights; stereotyper; Genus; idrott; feminism; media; Sportbladet; OS; Social Sciences;

    Sammanfattning : Idrottskvinnor och deras prestationer marginaliseras och trivialiseras av massmedier genom en genusstereotypisk framställning. Samtidigt påvisar forskning att media är en av de mest inflytelserika formerna för att generera könsvärden. LÄS MER