Sökning: "The Purchasing Funnel"

Hittade 3 uppsatser innehållade orden The Purchasing Funnel.

  1. 1. “Ingen Reklam Tack” Ett experiment kring relevansen i datadriven marknadsföring

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Andreas Enderborg; William Friman; [2019]
    Nyckelord :Experiment; Sociala medier; ROI; ROAS; The Purchasing Funnel;

    Sammanfattning : The study investigates whether it is possible to drive sales-oriented marketing for B2C companies in social media through data-driven marketing, and thus increasing the relevance of the ads. The study has had an experimental approach where hypotheses are tested from a company towards a target group of just over 480 000 people in the Småland region. LÄS MER

  3. 2. Sustainable certifications in the public procurement by municipalities of IT-products

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Glansén; Elin Olsson; [2018-06-26]
    Nyckelord :Sustainability; Public procurement; Eco-label; Certification; Municipality;

    Sammanfattning : There are many different approaches to combat sustainability challenges, one of them being the use of certifications. The purpose of this thesis is to gain an understanding of the motives to include sustainability in public procurement, with focus on sustainable certifications. LÄS MER

  4. 3. Dynamic Retargeting : -The Holy Grail of Marketing?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Christoffer Johansson; Patrik Wengberg; [2017]
    Nyckelord :retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Sammanfattning : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. LÄS MER