Sökning: "The Subscription Economy"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden The Subscription Economy.

1. 1. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Sharmin Akter; Sana Raja; [2023]
   Nyckelord :Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Sammanfattning : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. LÄS MER

3. 2. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change

   Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Andrea Wielath; [2023]
   Nyckelord :Keywords: Collaborative Consumption; Sustainable Consumption; Motivators; Environmental Communication; Thematic Analysis; In Depth Interviews;

   Sammanfattning : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). LÄS MER

4. 3. Providing Circular Clothing : A multiple-case study on Swedish clothing companies, analyzing product design and business models

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Julia Ekblom; Ebba Hård af Segerstad; [2023]
   Nyckelord :circularity; clothing industry; circular economy; circular business models; circular product design strategies; multiple case study; cirkuläritet; klädindustri; cirkulär ekonomi; cirkulära affärsmodeller; cirkulära produktdesignstrategier; flerfallstudie;

   Sammanfattning : This thesis investigates the manifestations of circular business models and circular product design strategies in the Swedish clothing industry, using a multiple case study approach that examines five Swedish clothing companies. Guided by the first research question: What are the current circular product design strategies and circular business model strategies for companies operating in the Swedish clothing industry? the findings reveal an emphasis on circular product design strategies compared to circular business models, among the studied clothing companies. LÄS MER

5. 4. Transitioning towards the subscription economy - A case study into tech-focused subscription-based business models

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Christoffer Lindström; [2022-08-18]
   Nyckelord :Business model; Business model Innovation; Subscription Economy; Subscription Business Models; Subscription-based Business models; The Subscription Economy;

   Sammanfattning : More and more firms are moving towards the subscription economy. Incentivized by a promise of lucrative growth and a fear of being left behind, it is estimated that by 2023 75% of organizations will in some way work with subscriptions. LÄS MER

7. 5. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Rönnquist Fia; Laura Nedebock; [2022-08-04]
   Nyckelord :automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

   Sammanfattning : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. LÄS MER