Sökning: "The Uppsala Internationalization Process"

Visar resultat 1 - 5 av 96 uppsatser innehållade orden The Uppsala Internationalization Process.

  1. 1. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Melker Gunillasson-Sevä; Gustav Erkers; [2023]
    Nyckelord :Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

    Sammanfattning : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. LÄS MER

  3. 2. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jianfeng Yang; Manying He; [2023]
    Nyckelord :Digitalization; Digital Firms; Emerging Market; Internationalization;

    Sammanfattning : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. LÄS MER

  4. 3. Digital maturity among Swedish manufacturing SMEs : Recommendations on how to utilizedigitalization when internationalizing

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Amanda Järncrantz; Caroline Fritz; [2023]
    Nyckelord :Digital competence; Digital maturity; Digitalization; Internationalization; Small and medium-sized enterprises SMEs ; Export; Born Digitals;

    Sammanfattning : The emergence of digitalization and its prevalence is constantly changing the environment inwhich business operates, and consequently the firm’s way of conducting business. Having theability to work with digital maturity is thus a prerequisite for a firm that wants to survive thecompetitive market that prevails today. LÄS MER

  5. 4. Psychic Distance ur ett e-handelsperspektiv : En systematisk litteraturstudie

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maja Ticehurst Falk; [2023]
    Nyckelord :Internationalization; Uppsala model; Psychic distance; Virtuality trap E-commerce; Systematic literature review; Internationalisering; Uppsalamodellen; Psychic distance; Virtuality trap E-handel; Systematisk litteraturstudie;

    Sammanfattning : Denna studie undersöker internationaliseringsprocessen av e-handelsbolag med fokus på hur psychic distance, ett koncept som hanterar upplevda skillnader i bland annat språk, kultur och politik mellan olika marknader, spelar in i internationaliseringen. Syftet med studien är alltså att undersöka vad den befintliga litteraturen inom fältet för International Business studier säger om sambandet och vilken roll psychic distance spelar i internationaliseringen av e-handelsbolag. LÄS MER

  7. 5. The Internal Mechanisms of an International Arms Trade Network - The Case Study of Armscor Global Defense : The applicable network perspective of the Uppsala model for a multinational enterprise.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Albin Brahimi; Danielle Lee; [2022]
    Nyckelord :Innovation; entrepreneurship; arm dealers; defense sector; internationalization; globalization; networking theory; Uppsala model; risk management;

    Sammanfattning : The process by which a firm internationalizes has long been a topic of discussion in academia. Several models, hypotheses, and theories have been created to explain how a company expands and sells its products to a new market. However, each industry and pathway to internationalization has yet to be explored. LÄS MER