Sökning: "The Zaltman Methaphor Elicitation Technique"

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  1. 1. Motivational factors and values of : a study of Swedish producers in local food nodes

    Master-uppsats, SLU/Dept. of Economics

    Författare :Fanny Blom; Sandra Danielsson; [2021]
    Nyckelord :local food nodes; economic and non-economic values; Means-End Chain; The Zaltman Methaphor Elicitation Technique; farmers motives;

    Sammanfattning : Securing food for the whole population is a key issue in the world. One way to make it possible is by developing the supply chains to a more sustainable agri-food system. These systems should provide the consumer with good, affordable food while the producers still get a good return for their products. LÄS MER