Sökning: "The history of advertising"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden The history of advertising.

  1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  3. 2. Social media marketing : En fallstudie på Steam Hotel och Sunlight

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Isa Cicoletti; Jessica Wretling; [2023]
    Nyckelord :Social media; marketing; industrial history; hotel; interaction; Sociala medier; marknadsföring; industrihistoria; hotell; interaktion;

    Sammanfattning : In this study two spa-hotels with an industrial history have been studied. The purpose of the study is to examine how industrial cool-hotels use social media marketing to reach out to their customers and what kind of information/advertising is communicated. The study was conducted as a qualitative content analysis with a deductive coding scheme. LÄS MER

  4. 3. "Ett folk och flera folk" : en studie av hur Jugoslavien har konceptualiserats i svensk reselitteratur 1896–1916 & 1954–1980.

    Kandidat-uppsats, Lunds universitet/Historia

    Författare :William Sokcic Sundell; [2023]
    Nyckelord :balkanism; Jugoslavien; massturism; reselitteratur; tourist gaze; History and Archaeology;

    Sammanfattning : Since the 1950's, mass tourism has become a considerable part of modern western culture. Examining where, why and how people have traveled can tell us a lot about people's habits and cultural frames of reference. LÄS MER

  5. 4. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London

    Master-uppsats, Stockholms universitet/Historiska institutionen

    Författare :Makrina Hjälm Ellnemyr; [2023]
    Nyckelord :Eighteenth century; London; England; medicine; booksellers; book trade; trade; syphilis; sexuality; advertisement; disease; history; trade card; bill head; Historia; 1700-tal; handel; bokhandlare; London; England; medicin; sexualitet;

    Sammanfattning : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. LÄS MER

  7. 5. Kärlek genom konsumtion : Lanseringen och legitimeringen av Alla Hjärtans dag i Sverige 1956–1971

    Kandidat-uppsats, Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Författare :Sofia Hållsten; [2023]
    Nyckelord :Valentine’s day; advertising history; Americanization; consumption; commercialism; Alla Hjärtans dag; reklamhistoria; NK; amerikanisering; konsumtion; kommersialism;

    Sammanfattning : The aim of this study is to examine how the holiday Valentine’s day was introduced in Sweden during the 1950’s. The essay reviews the topic from the field of economic history, with focus on advertising history in Sweden during the first half of the 20th century. LÄS MER