Sökning: "Thelma Holm"

Hittade 1 uppsats innehållade orden Thelma Holm.

  1. 1. The effects of a subscription-based business model : A qualitative study of women who consume menstrual hygiene products and how subscription-based business models influence customer experience.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Thelma Holm; Ebba Westin; [2021]
    Nyckelord :Menstrual hygiene management; Menstrual hygiene products; Customer experience; Value creation; Online subscriptions; Subscription-based business model; Facilitators for subscriptions; Barriers to subscriptions;

    Sammanfattning : In recent years, menstruation and menstruation hygiene products has had an increased interest, which has resulted in the topic being debated in many parts of the world. Change has been encouraged and some countries have acted to facilitate women's consumption of menstrual hygiene products. LÄS MER