Sökning: "Theodor Markusson"

Hittade 1 uppsats innehållade orden Theodor Markusson.

  1. 1. Försvarsministerns försvar : En studie i kriskommunikation

    Kandidat-uppsats, Institutionen för kommunikation, medier och it

    Författare :Sandra Markusson; [2011]
    Nyckelord :Crisis communication; crisis management; rhetorical situation; apologia; kategoria; ethos; Benoit; Ryan; Bitzer; Guttenberg; rhetorical analysis; Retorik; kriskommunikation; apologia; kategoria; retorisk situation; Bitzer; Ryan; Benoit; Guttenberg;

    Sammanfattning : A politician on the peak of his career suddenly sees himself in the middle of not one or two, but five different crisis, that demand a fitting response and a well planned crisis management strategy. While focusing on ethos and its development, the following paper analyses the communicative strategies used by Germany's ex-minister of defense, Karl-Theodor zu Guttenberg. LÄS MER