Sökning: "Theodoros Peristeris"

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  1. 1. Big Data-driven Innovation: The role of big data in new product development

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Theodoros Peristeris; Deni Redzepovic; [2015-07-09]
    Nyckelord :Big Data; Innovation; New Product Development; Business Analytics; Implementation;

    Sammanfattning : Abstract The outcome of the Big Data hype is a widespread delusion that applying Big Data will instinctively enhance and improve current business activities. Organizations have identified the benefits and disruptive potential of Big Data such as; value creation, business idea generation, and innovation. LÄS MER