Sökning: "Theories of myths"
Visar resultat 1 - 5 av 86 uppsatser innehållade orden Theories of myths.
1. Populärvetenskap mellan fakta, narrativ och desinformation : Diskursiva praktiker för ”science myth debunking” på Tiktok
Master-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The overall aim of this study is to contribute to the understanding of how a pervasive digitalization and mediatization takes part in shaping and reshaping the relations between science and society and popular understanding of scientific epistemologies. In recent years, the prevalence of disinformation, fake news and conspiracy theories together with suggestions on how to combat this have come to characterize general discourses on knowledge, science, truth and digital media. LÄS MER
2. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. LÄS MER
3. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER
4. Role Expectations as Motivators of Mass Violence Perpetration : A Normative Approach to Understanding Perpetrator Behaviour During the Yugoslav Wars from 1991–1995
Master-uppsats, Uppsala universitet/Hugo Valentin-centrumSammanfattning : The enduring question of why apparently ordinary individuals participate in the systemic perpetration of mass violence hallmarks genocide studies, and it arose yet again when the multifarious atrocities faced by civilians in the Yugoslav Wars of 1991–1995 were apparent. With explanations resting on notions of “ancient hatreds” having been denounced in favour of ones that emphasise the role of emotions like fear and resentment, ethnic myths and symbols, and competition on group and individual levels of society, there remains some issues with these approaches; they cannot account for what motivates variations in behaviour by on-the-ground perpetrators nor can they describe the process by which violence develops in tandem on micro- and meso-levels, while still accommodating macro-level causes for conflict. LÄS MER
5. En mångfald av innebörder : ett etnologiskt perspektiv på publik arkeologi
Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : This paper aims at analyzing in what ways ethnographical stories such as myths, legends, and other stories about archaeological monuments can contribute to public archaeology. The public archaeology in Sweden is currently debating how to engage with the public in meaningful ways. LÄS MER
