Sökning: "Theory of Perceived Risk"

Visar resultat 1 - 5 av 265 uppsatser innehållade orden Theory of Perceived Risk.

1. 1. ”ÄR DU BEREDD OM DET BLIR EN KRIS?” : En kvalitativ studie av hur medborgare i en kommun uppfattar och förhåller sig till riskkommunikation

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Moa Madell; [2024]
   Nyckelord :risk communication; crisis preparedness; risk perception; protection motivation theory; risk society; municipality; focus group;

   Sammanfattning : In a time where crises are more present, risk communication plays an important role in equipping citizens with information and knowledge on how to prepare themselves. This study examines how citizens in the municipality Strängnäs perceive and interpret the municipality's risk communication, particularly focused on the information folder "Be prepared for a crisis or social disturbance". LÄS MER

3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
   Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

4. 3. Impact of Covid-19 on students' financial asset allocation: A Jönköping University study : Quantitative research study on students’ attending Jönköping University financial asset allocation prior and post Covid-19 with different risk attitudes.

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Axel Koch; [2023]
   Nyckelord :Financial asset allocation; Risk-averse; risk-neutral risk-preference; economic uncertainty; Market fluctuations; Expected utility theory.;

   Sammanfattning : Background: Since the emergence of Covid-19 has it reaped and created havoc within every segment of society on a national and global scale. The financial market experienced significant declines and losses but some asset items handled the fluctuations better than others. LÄS MER

5. 4. Framtidens bilförsäkringar : en kvantitativ studie om attityd gentemot personligt anpassade bilförsäkringar

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Lova Stifors; Alex Reeves; [2023]
   Nyckelord :Personligt anpassade bilförsäkringar; integritet; personlig information; upplevd fördel; upplevd risk; attityd; avsett beteende.;

   Sammanfattning : Car insurance is one of the most important and profitable markets within the property and casualty insurance industry. Therefore, there is a great interest in accurate pricing, both for insurance companies and policyholders. This study examines a pricing model (i.e. LÄS MER

7. 5. Beyond the Pandemic: Exploring Quiet Quitting and Job Satisfaction : A qualitative research exploring job satisfaction in “the new workplace”

   Kandidat-uppsats, Jönköping University

   Författare :Sara Landin; Sanel Hadzic; Jonathan Biregeyi; [2023]
   Nyckelord :Quiet quitting; Job satisfaction; post-pandemic; OCB; two-factor theory; Theory X Y;

   Sammanfattning : Background: The COVID-19 pandemic reshaped part of the labor market, causing an increase in remote work and consequently the rise of “quiet quitting”. Quiet quitting refers to when an employee does the bare minimum at work, and the specific reasons for its rise, vary, however, there is reason to believe that remote work can be a contributing factor due to its effect on social connections and motivation. LÄS MER