Sökning: "Theory of Planned Behaviour"

Visar resultat 21 - 25 av 188 uppsatser innehållade orden Theory of Planned Behaviour.

1. 21. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Benjamin Aidanpää; [2023]
   Nyckelord :Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

   Sammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER

3. 22. Information transparency design : Supporting sustainable consumer behaviour in the clothing industry

   Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Erika Börjesson; [2023]
   Nyckelord :information transparency; sustainable consumer behaviour; clothing industry; young consumers; theory of planned behaviour.;

   Sammanfattning : Digital technologies can be used to provide consumers in the clothing industry with information in a transparent way that supports sustainable consumer behaviour. Consumers expect more information that can support their sustainable behaviour but have little trust in the information, thus introducing the consumer need for more information transparency in the clothing industry which is the subject of this research study. LÄS MER

4. 23. The Final Act: A Comprehensive Analysis of The Private Equity Exit Processes

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Benjamin Zarif; Adam Holgén; [2023]
   Nyckelord :Private Equity; Exit; Divestment; Theory of Planned Behaviour; Investor Behaviour;

   Sammanfattning : This thesis draws upon eight in-depth interviews, with top-level executives in the Private Equity industry to explore the overlooked divestment phase of the investment process. The study aims to provide insights into the divestment process and the significant factors that influence its outcomes. LÄS MER

5. 24. Inkonsekvens mellan attityd och beteende inom hållbar klädkonsumtion : En kavlitativ studie om de faktorer som påverkar attityd-beteende gapet hos Generation Z

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Frida Hedin; Izabelle Rosbäck; [2023]
   Nyckelord :;

   Sammanfattning : Klädindustrin är en av de industrier som har störst påverkan på miljön. Dess negativa påverkan på hållbar utveckling har de senaste åren varit ett aktuellt och omtalat ämne. Trots detta fortsätter vi att konsumera kläder utan hänsyn till hållbarhet. LÄS MER

7. 25. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Frida Eickhoff; Leonid Zhevak; [2023]
   Nyckelord :AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

   Sammanfattning : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. LÄS MER