Sökning: "Theory"

Visar resultat 1 - 5 av 39678 uppsatser innehållade ordet Theory.

  1. 1. Facit till framgång - En kvalitativ studie kring vad som enligt arbetsgivare krävs för att bli anställd som reporter

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wiktoria Gruca; Hilda Rundquist; [2022-02-24]
    Nyckelord :;

    Sammanfattning : This is a qualitative study that aims to investigate which skills and characteristics that are crucial for being employed as a reporter at a newsroom in Sweden today, and how an ideal reporter is described from the perspective of employers. Including topics as education, experience, and personality as a base for discussion about importance of those for a possible employment. LÄS MER

  2. 2. INFLUENCER MARKETING: Inspiration och rekommendation eller manipulation och överkonsumtion? - En kvantitativ studie om attityder till influencer marketing på Instagram.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Nylander; Ella Forssling; Johanna Ardevall; [2022-02-24]
    Nyckelord :Influencer marketing; Influencer; Sociala medier; Instagram; Reklam;

    Sammanfattning : Syfte: Syftet med studien är att undersöka svenska, unga kvinnors attityder till reklam på Instagram med fokus på influencer marketing. Teori: Persuasion Knowledge Model, Social Influence Theory Metod: Surveyundersökning Material: Instagraminlägg från influencers och företag, svar från surveyundersökning som riktar sig till svenska kvinnor i åldrarna 16-25 år. LÄS MER

  3. 3. ”Were you able to wear undergarments?” - En kvalitativ studie av intervjuer med kvinnliga och manliga skådespelare inom Marvel Cinematic Universe

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emmy Ottosson; Thea Eklöf; Matilda Westermark; [2022-02-24]
    Nyckelord :Kön; kulturjournalistik; intervju; konversationsanalys; ojämlikhet; Marvel Cinematic Universe; populärkultur; videointervju; Gender; entertainment journalism; interview; conversation analysis; inequality; actors; Marvel Cinematic Universe; pop culture; video interview;

    Sammanfattning : Aim of thesis: The purpose of this study is to explore whether female and male actors get treated differently by entertainment journalists during press junket interviews and to see when and how gender is defined and created during an interview. To do this, we looked at different indicators such as eyeline, body language, subject of the questions, the length and substance of answers, the number of questions directed at each person, interruptions and turn taking. LÄS MER

  4. 4. FRAMING FRANCE IN SWEDISH MEDIA - A quantitative content analysis of France’s nation image as a cooperation partner in Swedish newspapers over the course of Brexit

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sally Andersson; [2022-02-24]
    Nyckelord :Nation image; projected media image; Cooperation; Framing theory; France; Sweden; Swedish media; Swedish newspapers;

    Sammanfattning : Aim: To investigate how the Swedish media contributes to France’s country image as a cooperation partner for Sweden and how this might have changed during the progress of Brexit. Theory: Framing theory Method: Quantitative content analysis Material: 437 articles sampled from Dagens Nyheter, Svenska Dagbladet, Aftonbladet, and Expressen Result: The image of France as a cooperation partner demonstrated an increase in positive frames and decrease in negative frames in the portrayal of the Franco-Swedish relationship during the progress of Brexit. LÄS MER

  5. 5. Gender-based and conflict-related violence in Colombia A qualitative study of displaced women in subnormal settlements in rural areas of Florencia and their experiences of empowerment through their work in a women’s right organisation.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för socialt arbete

    Författare :Adelina Fekaj; Sofia Calles Duarte; [2022-02-21]
    Nyckelord :Colombia; gender-based violence; displacement; women’s rights; empowerment; feminist theory; non-governmental organization;

    Sammanfattning : This paper aims to examine women’s experiences of gender-based violence as well as their conflict-related violence. The objectives of this analytical approach is to illustrate the member’s community work in a women’s rights organization called Mujeres en lucha por la paz (MLPAZ) and how the work affects the member’s opportunities to achieve empowerment in their social, economic and political life. LÄS MER