Sökning: "Theresa Guetz"
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1. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA
Magister-uppsats, Akademin för textil, teknik och ekonomiSammanfattning : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. LÄS MER
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