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1. 1. From aid to trade : -Fair Trade as a responsible competitiveness

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Theresa Thomasson; Kim Hansen; [2013]
   Nyckelord :CSR; Fair Trade; deliberate strategy; emergent strategy; and subjective performance;

   Sammanfattning : An increased openness and rapidity of the media has resulted in more comprehensive coverage of organizations and their behavior. Additionally increased customer awareness of corporate ethical behavior has led to higher customer demands and expectations resulting in added pressure on companies. LÄS MER