Sökning: "Therese Genovese"

Hittade 2 uppsatser innehållade orden Therese Genovese.

1. 1. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Therese Genovese; Charlotte Green; [2021]
   Nyckelord :green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

   Sammanfattning : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. LÄS MER

3. 2. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
   Nyckelord :mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

   Sammanfattning : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. LÄS MER