Sökning: "Therese Hermelin"

Hittade 4 uppsatser innehållade orden Therese Hermelin.

  1. 1. A Storytelling and Brand Identity Connection

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; [2022]
    Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

  3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER

  4. 3. När politikerna själva har ordet: en kvalitativ studie av retoriken i Miljöpartiets videobloggar direkt från Bryssel

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; Therese Hermelin; [2021]
    Nyckelord :Political Communication; Journalism; Members of the European Parliament MEP ; Rhetorical Analysis; Disintermediation; Political Agitation; Politisk kommunikation; Journalistik; Europaparlamentariker; Retorisk analys; Politisk agitation.; Social Sciences;

    Sammanfattning : When the politicians have the floor This study examines what happens when political communication is shifted from the traditional news media to the political organization itself, and thus is no longer dependent on journalists and gatekeepers. As well as whether a political organization, through its YouTube channel, can in fact claim to be equivalent to traditional journalism. LÄS MER

  5. 4. Business-to-signature-story-to-Business

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
    Nyckelord :Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. LÄS MER