Sökning: "Therese Mössler Färdig"

Hittade 2 uppsatser innehållade orden Therese Mössler Färdig.

1. 1. When you are kindly asked to stay at home

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecka Corell; Therese Mössler Färdig; [2021]
   Nyckelord :Digital services; Covid-19; Elderly; UTAUT2; Perceived risk; Business and Economics;

   Sammanfattning : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. LÄS MER

3. 2. Emotional steps towards stronger brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Therese Mössler Färdig; Emilia Fisal; [2020]
   Nyckelord :Emotional Intelligence; Branding; Brand building process; Brand platform; Business and Economics;

   Sammanfattning : Purpose: Emotional Intelligence (EI) has been widely discussed within business performance, but not as much in the context of branding. This paper argues that the use of EI permeates a successful brand building process towards increased brand equity and a stronger brand. LÄS MER