Sökning: "Thi Mai Anh Vu"
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1. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. LÄS MER
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