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  1. 1. Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Thi My Huyen Tran; [2020]
    Nyckelord :Cultural Sciences;

    Sammanfattning : Due to the social revolution, social issues such as racism, human justice and cultural appropriation have evolved rapidly and included in many aspects of life. Brands are taking advantage of cultural values and/ or artifacts to promote for their equities yet acknowledging the possible backfire that would damage their reputation. LÄS MER