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  1. 1. The potential of Swedish furniture companies in Vietnam : How Vietnamese consumers perceive the product values of Swedish furniture

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Thi Phuong Lan Dinh; Jonas Karlsson; [2012]
    Nyckelord :Sweden; Vietnam; Furniture; Product Values; Consumer Perception;

    Sammanfattning : Introduction: Swedish furniture companies have been quite successful in many parts of the world recently, with IKEA being a famous example of that. Meanwhile, Vietnam has one of the fastest-growing economies in South East Asia. However, there has not been any Swedish furniture company established on the Vietnamese market so far. LÄS MER