Sökning: "Thibault Crassous"

Hittade 1 uppsats innehållade orden Thibault Crassous.

  1. 1. GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Thibault Crassous; Jeremy Gassmann; [2012]
    Nyckelord :green marketing; competitive advantage; differentiation; green branding; eco-label; five I’s; boardsports industry; Jade; Notox;

    Sammanfattning : The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are differentiating. LÄS MER