Sökning: "Thibault Crassous"
Hittade 1 uppsats innehållade orden Thibault Crassous.
1. GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are differentiating. LÄS MER
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