Sökning: "Thomas Alexandre"

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  1. 1. Luxury Sector in China : Behaviours toward French Luxury Brands

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Stéphanie Thomas; Valentin Alexandre; [2012]
    Nyckelord :China; French; luxury; LVMH; cultural dimensions; individualism; collectivism; Confucianism; social classes; inequalities; social marker; country-of-origin effect; stereotypes;

    Sammanfattning : Purpose: How Chinese people behave toward French Luxury Brands? Method: This paper is built on a deductive approach following three main hypotheses. Secondary datawere retrieved from books, studies and articles found in Halmstad library and several databases. LÄS MER