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1. Swedish High-End Apparel Online
Magister-uppsats, Företagsekonomiska institutionenSammanfattning : The study aims to through a qualitative case study describe how six Swedish high-end apparel companies attributed as part of “the Swedish fashion wonder” with online distribution have been affected by six chosen factors. The six factors presented are extracted from previous studies and consist of customer relationships, intermediary relationships, pricing, costs and revenue, competitors and impact on the brand. LÄS MER
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