Sökning: "Thomas Grabe"

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  1. 1. Swedish High-End Apparel Online

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Christoffer Hansson; Thomas Grabe; Karolina Thomander; [2010]
    Nyckelord :e-commerce; multi channel distribution; apparel industry; online distribution;

    Sammanfattning : The study aims to through a qualitative case study describe how six Swedish high-end apparel companies attributed as part of “the Swedish fashion wonder” with online distribution have been affected by six chosen factors. The six factors presented are extracted from previous studies and consist of customer relationships, intermediary relationships, pricing, costs and revenue, competitors and impact on the brand. LÄS MER