Sökning: "Thomas Koponen"

Hittade 1 uppsats innehållade orden Thomas Koponen.

  1. 1. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gabriele Di Napoli; Thomas Koponen; [2014]
    Nyckelord :product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

    Sammanfattning : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. LÄS MER