Sökning: "Thomas Koponen"
Hittade 1 uppsats innehållade orden Thomas Koponen.
1. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. LÄS MER
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