Sökning: "Thomas Sabathier"
Hittade 1 uppsats innehållade orden Thomas Sabathier.
1. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces
Master-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. LÄS MER
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