Sökning: "Thomas Sabathier"

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  1. 1. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Jan-Moritz Witter; Thomas Sabathier; [2017]
    Nyckelord :Two-sided Online Marketplace; Platform; Branding; Value Creation; Reciprocity; Model;

    Sammanfattning : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. LÄS MER