Sökning: "Thomas Steinschaden"

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  1. 1. Forming a base for a market entry decision into an emerging country market : A case study of a Swedish SME

    Magister-uppsats, Handelshögskolan BBS

    Författare :Thomas Steinschaden; Frank Pellhammmer; [2009]
    Nyckelord :Metalcolour Sverige AB; Brazil; Emerging market; Market entry; External business environment; Industry attractiveness; Customer needs; Organizational capabilities;

    Sammanfattning : Gradually, Swedish SMEs are expanding into emerging markets in order to seize superior opportunities of growth. Within these internationalization efforts, identifying and selecting the most promising foreign target markets is regarded to be a critical success factor. LÄS MER