Sökning: "Thomasine Von Bodungen"

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  1. 1. Hur doftar tomaterna online? - A qualitative study on consumer decision making in different channels

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Thomasine von Bodungen; Vilma Flodin; [2017]
    Nyckelord :Consumer behavior; Decision making; Physical store; Digital store; Store atmosphere; Private label; Sensory and non-sensory attributes; ;

    Sammanfattning : The explosive development of digital technology has revolutionized all industries and markets over the last decade, which have had and will continue to have a significant effect on consumer purchasing behavior. By 2016, the grocery industry was one of the industries with the strongest e-commerce growth, which will be the market in focus in this study. LÄS MER