Sökning: "Thomasine Von Bodungen"
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1. Hur doftar tomaterna online? - A qualitative study on consumer decision making in different channels
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The explosive development of digital technology has revolutionized all industries and markets over the last decade, which have had and will continue to have a significant effect on consumer purchasing behavior. By 2016, the grocery industry was one of the industries with the strongest e-commerce growth, which will be the market in focus in this study. LÄS MER
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