Sökning: "Thu Giang Vu Dang"

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  1. 1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Nyckelord :loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Sammanfattning : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. LÄS MER