Sökning: "Tiffany Dosé"

Hittade 2 uppsatser innehållade orden Tiffany Dosé.

1. 1. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Tiffany Dosé; Alexander Åström; [2017]
   Nyckelord :Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

   Sammanfattning : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. LÄS MER

3. 2. A Channel Approach to Fashion

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
   Nyckelord :Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

   Sammanfattning : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. LÄS MER