Sökning: "Tiina Kangas"

Hittade 1 uppsats innehållade orden Tiina Kangas.

  1. 1. Svensk förpackningsdesign. : Vem/Vad/Vilka påverkar?

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Emelie Sporrong; Tiina Kangas; Maja Pettersson; [2006]
    Nyckelord :;

    Sammanfattning : Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. LÄS MER