Sökning: "Tijana Stojanovic"

Hittade 1 uppsats innehållade orden Tijana Stojanovic.

  1. 1. Christmas is in the Air - En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tijana Stojanovic; Per-Erik Persson; [2015]
    Nyckelord :Sinnesmarknadsföring; attityd; besöksintention; doft; ljud; Business and Economics;

    Sammanfattning : Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, scent, sound Purpose: The purpose of this thesis is to examine whether the presence of congruent stimuli will result in better attitudes towards products and stores, as well as a higher intention to visit the store, than the use of non-congruent stimuli. Methodology: This thesis applies a quantitative research method and a deductive approach. LÄS MER