Sökning: "Tilda Larsson Riad"

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  1. 1. Ad Disclosures on Social Media: An Excessive Obsession?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Pauline Norden; Tilda Larsson Riad; [2018]
    Nyckelord :Ad Disclosure; Influencer Marketing; Instagram; Deceptive Marketing; Native Advertising;

    Sammanfattning : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. LÄS MER