Sökning: "Tilda Thingvall"

Hittade 1 uppsats innehållade orden Tilda Thingvall.

  1. 1. Att göra som alla andra men ändå sticka ut?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Olivia Kroon Josefsson; Tilda Thingvall; [2022]
    Nyckelord :influencer marketing; social media; brand credibility; risk; media noise.; Social Sciences;

    Sammanfattning : Purpose: This bachelor thesis aims to study how fashion companies in Sweden work with influencer marketing as a tool to strengthen their brand awareness and credibility in social media, and their view on difficulties and risks with the strategy. By investigating the subject we aim to contribute to the knowledge of how companies in the fashion industry can use influencer marketing to strengthen their brand as well as bringing awareness to the challenges with the strategy in conjunction to the strenghts. LÄS MER