Sökning: "Tilde Ivedal"

Hittade 1 uppsats innehållade orden Tilde Ivedal.

  1. 1. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linn Lindgren; Tilde Ivedal; [2022]
    Nyckelord :Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

    Sammanfattning : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. LÄS MER