Sökning: "Tim Benda"

Hittade 2 uppsatser innehållade orden Tim Benda.

  1. 1. Why won't you let (A)I help you? : A quantitative study that explains the effects of AI perceptions on willingness to disclose personal information to AI

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tim Benda; Vincent Lind; [2021]
    Nyckelord :Willingness to Disclose Personal Information to AI; Privacy Concerns of AI; Perceived Benefits of AI; Perceived Knowledge of AI;

    Sammanfattning : Purpose The purpose of the study is to explain the perceived benefits and perceived privacy concerns of AI’s effects on willingness to disclose personal information to AI while explaining the moderating effect of perceived knowledge of AI.  Design/methodology/approach With the explanatory purpose in mind was firstly a deductive approach of research applied. LÄS MER

  3. 2. Hedonic value of social media sharing : A quantitative study of how intentions to share affects hedonic value

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tim Benda; John Lindblom; Viktor Olsson; [2019]
    Nyckelord :Hedonic value; Intention to share social media; Social presence; Easy connection; Social conversation.;

    Sammanfattning : The purpose of the paper is to explain the relation between motivations of intention to shareon social media and hedonic value. There has been a deductive approach to the research ofthe paper. The data which have been gathered has been done in a quantitative manner, bymaking use of a survey. LÄS MER