Sökning: "Tim Bischoff"
Hittade 1 uppsats innehållade orden Tim Bischoff.
1. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. LÄS MER
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