Sökning: "Tim Bischoff"

Hittade 1 uppsats innehållade orden Tim Bischoff.

  1. 1. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Tim Bischoff; Celine Staufenberg; [2021]
    Nyckelord :Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Sammanfattning : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. LÄS MER