Sökning: "Tim Fricke"

Hittade 1 uppsats innehållade orden Tim Fricke.

  1. 1. E-Commerce in Different Cultures : How e-commerce purchasing behavior in Western and Asian cultures is influenced by their cultural backgrounds?

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tim Fricke; Muhammad Usman Khan; [2015]
    Nyckelord :E-Commerce; Cultural comparison; Technology acceptance; Purchasing behavior; E-loyalty; Internationalization;

    Sammanfattning : Abstract Purpose — The purpose of this paper is to extend the current knowledge of cultural influence on e-commerce usage. It attempts to answer the question: How different cultural backgrounds influence e-commerce usage? Approach — A specific model referred to as the e-commerce technology acceptance model is developed for this case plus hypotheses are tested. LÄS MER