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  1. 1. “Gendered digits: A Marketing Opportunity”

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Titouan CELERSE; Thomas PERUS; [2018]
    Nyckelord :gender; digits; marketing; gender marketing; gendered digits;

    Sammanfattning : The following thesis explores a topic mixing different themes. In fact, the researchersexplore the gender affiliated of digits. Following a consistent structure, the aim of theresearch is to show, or not, a gendered affiliation of digits in the marketing field. LÄS MER