Sökning: "To Quan Luu"

Hittade 2 uppsatser innehållade orden To Quan Luu.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zeeb Hala; To Quan Luu; [2023]
    Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

  3. 2. The influence of Café culture in Tourism : - A global study on Vietnam, Japan, Sweden and the Netherlands

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :To Quan Luu; Wilma Westh; [2023]
    Nyckelord :coffee tourism; café culture; tourism experience; Japan; Vietnam; Sweden; Netherlands; coffee history;

    Sammanfattning : Drinking coffee is often part of everyday life and thus, also strongly linked to our travel experience as well as tourism as a broad phenomenon then. The goal was to demonstrate the importance of different café cultures for developing coffee tourism by determining how much café culture affects a visitor's experience. LÄS MER