Sökning: "Tobias Grieg-Halvorsen"

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  1. 1. The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Eddie Nilsson; Tobias Grieg-Halvorsen; [2020]
    Nyckelord :Slow fashion; slow fashion consumption; relationship marketing; perceived value; value-in-use; pre-purchase; post-purchase; extrinsic cues; price; quality; style; awareness; trust.;

    Sammanfattning : Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. LÄS MER