Sökning: "Tobias Schreiber"

Hittade 1 uppsats innehållade orden Tobias Schreiber.

  1. 1. Catching the Audiowave: A study on the audiobook's effect on Swedish publishing houses

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Amanda Johansson; Tobias Schreiber; [2021]
    Nyckelord :Audiobooks; Publishing industry; Institutional Logics; Disruptive Technology; Legitimacy;

    Sammanfattning : Through a qualitative study, this thesis aims to investigate how Swedish publishers have managed the adoption of the disruptive audiobook innovation. Semi-structured interviews were held with nine managers in Swedish publishing houses. LÄS MER